How is COVID-19 impacting the web design & marketing industry?

E-commerce development, creation of web pages and digital marketing, the services most demanded by companies to compensate for the losses caused by confinement. The digital platform that connects brands with agencies, publishes a report that includes the consequences and trends that the health crisis is leaving in the advertising and marketing sector.

How has the coronavirus impacted the advertising sector so far?

In the last two weeks, we have witnessed a significant evolution in the field of marketing, and Sortlist has published a report with the trends and consequences that the health crisis is having. Since the digital platform is in charge of connecting companies with the best agencies every day, it is capable of measuring the evolution of the market in real-time. In this statement, they show which areas of specialization are suffering in many countries.

Online presence is more important than ever

First of all, the increase in demand for web design, e-commerce, digital strategy, and website creation could be linked to the restrictions that these countries are going through. Specifically, the impossibility of making purchases physically or offering catering services seems to push companies to rely much more on their online presence to compensate for the losses caused by confinement.

 

Digital Marketing, a necessary bet in times of confinement

The business opportunities in this new digital ecosystem are endless, and it is just because of having new users learning to use online tools and companies that are forced to look for alternatives to traditional advertising, this opens a huge door for agencies of marketing.

If, in addition, we adapt our strategy to retain this new customer, we can earn it for life, but how?

 

1. 1.       Display Ads: due to the need to know the last minute, ads in digital newspapers offer us much more visibility than before.
2. 2.       Promote yourself on social networks: due to confinement, their use and consumption is increasing, now more than ever we must bet on them.
3. 3.       Develop more video content and use YouTube: by initiative or by sending between people and groups, curious videos are a trend. If they are done minimally well, you can ensure great visibility and significance.
4. 4.       Analyze website performance to understand how users behave during this time and update forecasts and reports.
5. 5.       Assess paid (SEM) and organic (SEO) coverage over the next several months to understand how the two can balance as part of an overall marketing strategy in response to the impact on your business.
6. 6.       Taking advantage of the long-term nature of SEO to ensure that a website ranks well for high-volume, high-competition keywords that are expected to peak in the fourth quarter (Holidays 2020).
7. 7.       Consider having a page or section dedicated to Coronavirus. If your business is essential or this pandemic affects you in a significant way, seriously consider taking the time and space to capture all the traffic relevant to this topic and thus effectively link to key areas of your website.

Websites & Digital services have noticed a substantial increase in demand due to COVID-19. Also with the many business grants on offer, why not spend it on your digital presence. Growthworx provides the best web development and digital services in all areas of Australia. Our Main office located in Melbourne. To presence your online business you need a website that helps increase your online branding and achieve your business goals.

Whether it is building a content managed system or a custom-built solution, Growthworx is able to ensure that we deliver a solution that meets your business goals.

Get in touch with the best web developer & digital services companies in Melbourne for your company,

To find out more info visit: https://growthworx.com.au/mobile-and-search-engine-friendly-websites/