How to improve your web positioning in search engines
There is no quick and easy way in the art of visibility on Google. Instead, there are many factors, tricks, and techniques to take into account to achieve an organic positioning of a company, blog, etc.
From Oxygen Digital we want to contribute some of the most important points that must be taken into account when developing a web positioning strategy in search engines, and that we include for all the clients we have. Are you interested? It should if you move into the world of SEO.
The SEO (from the English search engine optimization ) search engine optimization countries such as Google or Bing, a website and applies to many actions like structure, content, links, images, etc.
The SEO is so important that Google has made dozens of updates to its algorithms Penguin and Panda. Worse if there are two factors that distinguish SEO are Authority and Relevance.
- The Page Authority is the importance of a certain page for Google and that affects the positioning it gives you in the search results. And how do you measure the authority of a page? Google has its own rule that it calls “ Page Rank” but it does not make your information public. However, we can use a tool called MOZ to know our page authority, in addition to the Alexa tool, but it is paid. There are other SEO tools so important that they have their own metrics like Arhefs or Majestic, but they are also paid.
- The relevance of a page is the relation that said the page has to a search carried out by a user on Google. And here it is not enough to repeat the keyword many times on the pages; there are many factors in on-page SEO.
18 keys that will help your web positioning in search engines
90% of internet users click on the first search results. Therefore, we are interested in the Google throne and we must fight for it every day.
How? We tell you some essential aspects that will help you with this task.
Prepare your website
1- Review the content of your website to offer value to your target audience. The web architecture of a site is essential for it to index.
2-The URLs must be friendly and review all the index links on your website. Don't let Google waste time reading your Legal Notice because it doesn't interest you.
3- Review the titles and labels of each page: beware of duplicate content. One of your greatest allies in all this will be Search Console and the SEO by Yoast Plugin. Do not leave them aside!
4- Create your Sitemap and send it to Google so that it knows what to track.
5- Take care of the loading of your page: the loading speed is very important for the usability of the user and for Google. Don't fill your WordPress with unnecessary plugins and optimize your images or videos, for example.
Do some serious and deep keyword research
6- Interest of the public: forget about your own interests. We must find what really interests the target audience of your company. To do this you have to know their needs, tastes, and personality. So we will know what content interests them.
7- Keyword analysis: before starting to write posts or articles, you should focus on a fundamental aspect: keyword research or keyword analysis.
Why is it important to analyze the keywords for your content? Because we must know what the search intention of our audience is, why words reach your company and which ones Google gives more importance to.
8- We recommend some tools to perform keyword analysis.
Google Keyword Planner
It shows you words based on the term entered, the search volume of each word, and other suggested ideas for related keywords. It also helps us detect long-tail or long-tail keywords that may interest us and get an idea of their popularity.
Recently Google has included in the new version of Keyword Panner a new segmentation by the autonomous community, province, or city searches. And it's free!
Semrush
An essential tool for all SEO and essential to improving web positioning in search engines. You just have to enter your keyword or the domain of a competitor and it analyzes the most profitable keywords for your business and content, the organic traffic that reaches your company, and more functions.
The downside is that this program is paid with a monthly subscription, although it has a free trial version.
Ubersuggest
Another free tool that allows you to create keyword combinations. You indicate the language and the search parameters and the program suggests related words.
It also offers you long-tail content through the synonyms of these keywords that you have entered.
Optimize your images and your videos
9- Alt Tag: never forget the alt of the images; enter the exact keyword and combine with variations of that word so that the exact KW does not appear in every photo.
10- The name of the file: this indicates the content of the image and should be useful. We can call a file foto_1.jpg which does not add any kind of value. Or on the contrary, agency_marketing_posicionamiento.jpg. You see the difference? You should exclude those stopwords and strange characters like "ñ", accents, and other special characters.
11- Take care of the dimension of the images: this will depend on the dimensions of the image and the quality. It would be a good idea to compress them before uploading them to the web.
You can use tools like compressor.io. Or if you use WordPress install the WP Smush.it plugin.
Create a link strategy
This will give you headaches and a lot of work, but it is necessary that what you decide is well thought out and aimed at organic positioning.
12- Monitor and study your competition: discover what links they have, how they manage them, the anchor text used, their backlinks, etc. There are two essential tools for this mission: Ahrefs and Moz. Although you can choose the ones you like the most on the web.
13- Content is still king: improve your web positioning in search engines by creating quality content, of value for your target audience. If they like you, you will attract a good Link Baiting map that you must combine with a Link Building strategy.
14- Beware of Google penalties: we know that there are many sweet Black Hat techniques, but you must get many links at once. Be careful who you link to, with link exchanges, directories, and PBN lists.
Optimize your content for Google
We must write to our target audience, yes. But our content strategy is focused on search engines.
15- Article length: it is clear that the more words you give the more information you give your audience and Google will understand that you have mastered the subject in question. But it must be quality content, no straw! Create unique, original, valuable, and interesting content. For this, you will have to study the subject thoroughly. Don't go below 700 words.
16- Title structure: never forget the HTML tags. All your posts must have H1, H2, H3, etc.
17- Create internal links: between the pages of your website so that one content is completed with another. Beware of backlinks, study your Link Juice.
18- The title of your article: stop and think about it; 90% of your audience will decide on your article based on your title. It's for thinking about it, right ?!
You already have a base on how to improve your web positioning in search engines. Let's do it!
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