8 essential steps to improve your digital marketing strategy
As a good entrepreneur, you need to capitalize on every effort you make in the business, especially in terms of budget allocation for marketing. That is why it is vital to focus only on the most profitable marketing channels that have a positive impact on your digital bottom line, and mainly, using it under the Inbound approach, since it is one of those channels that offer results, and According to our studies in Latin America, they allow you to save up to 60% in the acquisition of leads and double the generation of business opportunities.
Marketing on the digital channel has also been shown to deliver higher conversion rates resulting in up to 2.8x revenue growth. With these growth expectations, many small and medium-sized companies are generating up to 3.3 times better opportunities to expand their business.
It is not surprising that due to this, many business owners are migrating their budgets from traditional to digital, but it is also true that many, due to bad advice or thinking that doing digital marketing following the same laws as the traditional channel, they fail and end up disappointed, so to avoid that, I set out to develop these 8 steps that you should not lose sight of if you want to succeed with your internet marketing strategy.
1. Rethink your digital marketing strategy
I know many businesses that year after year repeats the same erroneous pattern within their digital marketing strategies. Also, others, who despite reaching their growth objectives, do not review how to improve performance and other indicators that they should measure in their digital strategy.
Remember that the digital world is constantly evolving and what worked last year may not produce the same results now or in the future.
To get good results you cannot put a strategy on " automatic pilot ", as it simply will lead nowhere. You must be constantly measuring, improving, and learning. So my first recommendation is that you get a new perspective on your current digital marketing strategy because there is always an opportunity to improve or change - and get the marketing results you want.
2. Form your own team or hire an agency specialized in marketing
Renewing your digital marketing strategy can also mean creating your own digital marketing team, or hiring a specialized company to help you execute new strategies.
If you are looking for an agency specialized in new methodologies, such as Inbound Marketing, to refresh your way of doing marketing and sales on the Internet, I recommend that you review these considerations before hiring one.
Or if you are looking to build your own team, these are some of the new key functions that you must have when hiring:
Storytellers - A vital element for the success of a digital strategy is content, all kinds of content, convincing, high quality, and original that tell stories, and that is oriented to accompany the journey of your consumers.
Therefore, in your team, you should consider a good content editor and a team of creative writers who make their imagination fly to produce the content with which you will attract, fall in love and convert prospects into customers.
Data Analyst - Who interprets the data of your website, your sales pages, social media pages, and other digital marketing channels that can give you valuable information about your leads, customers; and use to optimize the results. Hire someone analytical but who at the same time knows how to tell stories through data and manage the information in order to always improve the conversions of your digital assets.
Social Media Manager - Social media is an important communication channel between your brand and the community and should be treated as a separate area of marketing on its own, working closely with the other members of your digital team and managed efficiently by a social media specialist.
Link with customer service - Customer service and engagement are important if you want your business to sustain itself over time. The person in charge of liaising with your customer service department will be responsible for all communications and interactions with the target audience. Make sure your comments and questions are answered correctly, and you should always be on the lookout for negative comments or even attacks on your online reputation - so your team can act accordingly.
3. Make your brand more social, local, and mobile
It is not enough to have a digital presence with a website and a social media profile, you must boost and maximize your efforts to make your brand as social, local, and mobile as possible to obtain the best results. With the rise of smartphones, it has become an extension of our body, the first shopping assistant, and the gateway to the Internet, and your consumers are looking for products and services by geo-location.
Make sure you have a website that is optimized for mobile users and also that you have mastered local SEO company Melbourne strategies.
Social adoption goes beyond having profiles on the main social networks such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, and Google +, but must include an active social presence to make your business more pleasant and to generate engagement.
4. IMPLEMENT MULTI-CHANNEL DIGITAL MARKETING CAMPAIGNS
To maximize results, your business must learn to implement a multi-channel digital marketing strategy to be more effective and generate favorable responses from your target audience on whatever channel they are on. Connecting and engaging with your target audience is crucial to the success and survival of your business, which is why it is vital to start a multichannel campaign now.
5. DIVERSIFY YOUR DIGITAL STRATEGIES
A multichannel digital marketing strategy will give you good results, but if you do it on different channels at the same time, it will deliver even better results. Remember that not all your ideal customers connect through search engines or social networks, therefore, focusing only on those channels to drive traffic to your website will make you lose sight of channels and new opportunities to capture more leads.
With the wide variety of information channels available practically at their fingertips, today's consumers are more empowered and have greater freedom to choose their purchasing options. With over 80% of consumers doing their own research process using all available online channels, successfully generating leads through all the channels their audiences use will give you greater business opportunities.
Check out these 12 inbound tactics to generate leads and close more sales opportunities.
6. DEVELOP A MEMORABLE CONTENT STRATEGY
A memorable content strategy should be the fuel of your digital strategy, and even more so if you are using the Inbound Marketing methodology to attract, convert, sell, and charm your customers.
Learn in this post, how to develop a memorable content strategy.
With so many competitors out there, just producing content is not enough. Rather, you should focus on creating epic content that your specific audiences definitely want to read, see and then like, share them to their entire network of contacts until they go viral.
Both B2B and B2C businesses are creating content marketing strategies, to obtain the following benefits:
- Deeper engagement and higher conversions
- 83% more traffic
- Twice as many readers in a matter of 2 weeks
- Attract up to 200 thousand page views in 7 months
- Generate hundreds of share actions and thousands of visitors
The contents with visual elements not only generate views but also increase up to 180% more engagement from your target audience. The greater the number of times your content is liked and shared, the more relevant your pages will acquire and that is one of the SEO campaign factors that will help you to be found in search engines.
Don't be like the 54% of unsuccessful businesses that say multiple tests (A / B testing) are not their priority. That is the reason they are not successful in the first place.
So why should you implement these steps?
My experience has taught me that doing business in this highly digital world is very competitive and challenging. However, digital channels and methodologies such as Inbound Marketing are available that can be easily adapted to your business and applied to generate the kind of favorable results you want.
These 8 steps that I just mentioned aim to take you in the right direction so that you get the best results, but the most important factor to start with is that you apply what you learn, right here and right now.
Don't forget to tell me what you think by leaving me a comment below.
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