12 Key Elements of a successful website

 

Pay attention to the 12 elements that you must incorporate into your website if you want to boost your sales:

1 Domain

When choosing your domain name, you can choose your personal brand or company name, use keywords or a combination of the two previous options. Now, you have to keep in mind that it has to be:

1. ·      Easy to write, spell, and remember.
2. ·      Avoid using ñ, hyphens, and numbers.
3. ·      That is not too long.
4. ·      And it would not hurt to check if it is available on social networks.

2 Hosting

So to speak, hosting is the place where your web page is stored, the quality of this service affects its loading speed and stability, and therefore among other things directly influence SEO, so the quality hosting is recommended.

In case your project grows and reaches very high traffic figures, you should consider hiring a  dedicated server  in order to maintain a high quality of service. Make sure it offers you certain basic features: SSD drives, RAM, high traffic, good connectivity, and a good processor.

3 Web architecture

How does your website have to be? You have to think about usability, about the user experience navigating through it, we have to ensure that a person who has never visited our website can move through it easily and intuitively, and that they get to the information they are looking for in a maximum of three clicks.

4 Menu

The menu should always remain visible, place it horizontally and fixed, which remains visible when scrolling. It should be sized appropriately so that it is easy to click and responsive so that it will be displayed correctly on all devices.

You have to avoid menus with thousands of options, for this you have to group by categories from the most general to the most specific, and place/order the most relevant content from left to right and from top to bottom. Always use clear and concise words, and do not use icons, since the images are not readable by Google.

 

5 Colors

It is important to take care of the branding of your project, on the one hand, you should take into account your corporate colors for the design of your website and on the other hand what we want to convey so that it is aligned, there are various studies related to colors and what it transmits each one of them.

 

6 Calls to action

It is that specific action that you want your customers to do, they act as GPS within your website. Each page should have one or at most two calls to action, to prevent them from getting lost on your website. They have to stand out in size and shape to be striking for users so that the action that we want them to perform does not go unnoticed.

 

7 Copy Writing

Have you heard of copywriting? The art of persuading with words, a technique that consists of connecting with the emotions of your ideal client to offer the perfect solution to their problems or needs. Thanks to copywriting, you will also make your website scannable, creating titles that capture the attention of your ideal client and connect with their pain points at a glance, in order to know what is offered on said page through the use of different font sizes, bold, italics, etc.,

 

8 SEO

The web page must be optimized for SEO, at least as much with the use of keywords (a different keyword for each page so as not to incur an error known as keyword cannibalization) and it must be optimized in load times so as not to be penalized.

 

9 Blog

It is highly recommended that your website have a blog, it will help with your personal brand to position you as the benchmark in the sector, it will increase your web traffic and it will help you improve your SEO positioning, all advantages.

 

10 About me

We are gossips by nature, people love to know more about the person they are going to hire and many times your offer is similar to that of your competition, and the only thing that makes it different ... is you, who mixed with your service makes a unique and different marketing mix that makes the customer decide for you.

 

11 Sales Pages

If you really want to sell your services or info-products online, you must have a sales page for each of your services or info-products, or at least for your star product or service. A page designed with a single objective, to sell. With a strategic design and texts worked with copywriting techniques to connect and persuade your clients.

 

12 Analytics

The most important thing of all is to be able to analyze the user's response before our website in order to implement improvements and to optimize the results.

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Feel free to contact our experts of website developer to upgrade or build your business website.